During my rounds of networking on LinkedIn, I met a fellow entrepreneur named Tim Cooley. He sought my advice on how to maintain his lead in the "Social Springboard" contest sponsored by Grow America and myriad organizational partners. I advised Tim that once he exhausts immediate contacts, his best strategy is to rely upon the massive power of the blogosphere to advertise his project. Is this post an advertisement?
No, it is an endorsement based on my rational examination of the merits of Tim's project dubbed "Cool E Fitness." The following is my summary of how the program works: it creates a point-based rewards system in which participants are credited towards the purchase of a variety of products at assorted price points. The more one exercises, the more valuable the prize one may claim with redeemed points. The tangible rewards are an extrinsic positive reinforcer to offset the intrinsic negative reinforcer of discomfort experienced during and after exercise.
And if that wasn't enough, then let it be known the expansion of this program will create (not-so-absurd) jobs to fuel our economy. Personal trainers, redemption center merchandise shippers, and customer service reps are the most common jobs to be created by this initiative. By my calculations, an expansion into all 50 states will create an additional 12,000 jobs. Winning the "Social Springboard" competition provides the startup funds necessary to hire workers and to purchase licenses to fulfill merchandise and co-promotion contracts.
Please vote for Tim's idea, Cool E Fitness, by noon October 12, 2012. Make history with the inauguration of this innovative fitness rebate program!
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